An example persona might be “Rick”, a 47-year-old manager struggling with his work–family-life balance. Personas are based on user research but tell a story about your insights. Here’s what you can do:ĭefine your target users with personas – to envision users’ likely experiences and gain empathic insights. This will help you steer the design process and keep it user-centric. ![]() ![]() You can use storytelling in your design process to present your user research results in an engaging way and create empathy with your target users. Spectacle – How can you make your design outstanding so users will remember it? Melody – How will the overall design pattern appear pleasant and predictable to users, moving them emotionally?ĭécor – How will you present everything so the graphics match the setting the users can sense? Would a classic design or stylized, niche layout meet their expectations? Theme – How can you establish a trustworthy presence to them and still set yourself apart from competitors? How will you reflect the overall obstacles users must overcome?ĭialogue/Diction – What will your design say to users and how? Does a formal/informal tone match their expectations? How much text is appropriate? Plot – What are users trying to achieve/overcome?Ĭharacter – Who are the users: not just demographically, but what insights do you need to understand what they (and their needs) are truly like? His formula is a checklist for what your stories should contain. The renowned philosopher Aristotle wrote extensively on storytelling. Terry Pratchett, Famous fantasy author What Makes Good Stories? “People think that stories are shaped by people. ![]() Having a story throughout your project means marketing the design at the end of the design process is also straightforward, as you already know exactly which story to tell to show how your product provides value. This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story. After completing design research to understand your users’ needs and desires, you use your insights to tell a story about who your users are, what they need and how you’ll provide that. In user experience (UX) design, you use storytelling throughout the design process to ensure that all work focuses on the users’ needs and the value you want to give those users.
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